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On the top of Google ... can your site REALLY get there?

Getting on the top of Google sounds like Mission Impossible. But actually, if you adopt the best practice routines that Google has written about on its own website, getting on page one is:

My strategy (It's 100% compliant with Google's best practice code)

This is what I do ... the quick explanation

We will discuss the keywords you want. I then write articles that have those keywords as links back to your site. (A link is that blue underlined text you see on websites.) I quietly and sensitively put the articles through the Internet by:

Google sees all this, likes what I'm doing, and licks it lips. When people search with one of those keywords Google shows them a link to your site.

Get in touch with me and discuss how this will help you.

If you want the DETAILED explanation ...

Google makes billions of dollars each year (Yes ... billions. In the fourth quarter of last year, for example, revenues were $6.6 billion.) by understanding what you want when you search, giving you a list of websites with the information you're looking for, and putting those little classified ads on the right hand side of the results page.

This is good for everyone. You get useful websites. Advertisers get their ads in front of people looking for their products. Google gets some money when people click the classified ads.

All that would stop if Google gave you websites that were not useful. So Google spends a lot of its earnings trying to make sure it can find sites relevant to your search.

How does Google know what sites are relevant?

I can show you in 15 seconds.

Please stop reading now click and go to Google.com and then search for this keyword:

click here

Go ahead. Type 'click here' into Google. Without the quote marks.

What was the first result? Right. The #1 listed site is Adobe.com's page where you can download Adobe Reader.

Is that a little strange? What makes Google think the Adobe Reader site is the most relevant one in the entire Internet for the keyword 'click here'? Why didn't you get a site that has to do with 'clicking'?

Because Google uses a recommendation system to decide what's relevant. And that is largely based on which sites are linking to the Adobe site using 'click here' as the blue underlined link text. The Adobe Reader download page has thousands and thousands of pages linking to it, and most of them link with the words "click here" as the blue text.

You could do this with any keyword.

If you had a bakery in Norris Canyon Road in San Ramon, for instance, (and there are some very good ones in that area!) you could very likely get on to the top of Google if other websites would recommend your site using a keyword link that had "bakery norris canyon san ramon" as the blue underlined text.

And this is happening all over the Internet. Usually naturally, without anyone deliberately setting up links like this. For example, a happy customer might recommend your bakery on their blog or facebook page, and link to your website with that keyword.

A skillful search engine marketer (like me!) knows how to mimic the slow natural growth of recommendations.

Some websites might need 1000 links coming in to get on the top of Google. Others might just need 10. This is influenced by things like competition for the keyword and the quality of the sites that give recommendation links. But this is a major factor when Google decides what websites it will put on its first page of search results.

So, what do you do?

Do you rush out and get as many recommendation links to your site as you can?

Well, not exactly.

Google only survives as long as it gives you really good search results. The people who run Google know this. They have well over 20,000 (it was 19,000 in 2008, according to Google’s own statements) of the brightest people they can find improving the search algorithm so we can’t manipulate websites and trick Google into putting our site on the top page.

A site has got to be relevant before Google will recommend it. So even if there are 1000 links coming into a site, it won’t get the time of day from Google if it is not relevant.

Is 100 links a better number?

Again, Yes and No. It depends on things like how those links were set up. Did they cluster around your site naturally, as visitors liked what they’d found and wrote about it on blogs and facebook pages? Google is actively looking for link networks that seem unnatural. Networks that are set up when people try to manipulate Google with mass submissions, trading links, buying links and so on. There are no long term rewards for these (and other) “black hat” attempts to fool Google.

So, if you arrange for 100 web pages to suddenly linking to your site, I can absolutely guarantee Google will put your listing on hold for months. And might even freeze you out of its index permanently. Your name will go into their “Spammers” black book!

The only way around this is to get gently enmeshed in a network of natural links. Natural links.

So you have to go and get links the hard way: getting in touch with sites one at a time and asking for a link, or writing press releases, or putting your domain name all over main street with old fashioned advertising, hoping someone will start talking online about your site and spreading the word on twitter and facebook, and so on.

I said this is hard

And it is hard. But there is no other way, unless ...

... unless you ask an experienced Internet marketer like me to do this for you.

Here’s what I do for clients

And I would be pleased to talk about doing it for you.

First, I’ll give you a quick ripple of genuinely self-selected visitors.

My team and I will write 10 key-word rich articles about your products. They’ll be well-written because I worked 20 years as a professional journalist and film-maker and know how to bash out articles. Then we will place them across the Internet in places where people go to read about products. Some of them will be picked up by editors and used in email newsletters with readerships of hundred (thousands?) And these will stay on article sites for years, permanently linked to your site.

One of my golf articles, for instance has been read by over 9000 people on just one article site, and every third reader clicks through to the site it promotes. This tactic gives you a quick burst and some long-lasting residual effects.

Next, the medium term: the social networking.

Google is particularly interested in social media: in things like facebook and blogs. Because facebook links you in with people and bloggers say what they think. Both are relevant to other people and often up to date. Google knows facebook and a site with an active blog is going to be relevant to searchers. So I’ll work with facebook and with your web developer and probably put a blog on your site. If I do build a blog, then I will write dozens of brief articles and slowly, gently (naturally) week by week publish them one at a time on your blog. You can also write. This will tell Google that your site is dynamic and fresh with ever-new content. We’ll do this for three months.

Third, that long term link network I’ve been talking about.

This is gold. I have access to a network of unique, trusted websites and can place short articles on them each linking back to your site. I will do that slowly and naturally over six months until 100 links are pointing to your site. Permanently pointing. They’re there for the life of the Internet. They’ll use all your keywords and will point to both your home page and relevant inside pages. Google will drink this up like cool orange juice on a hot summer day ... because this will be developed slowly and naturally.

OK, then, decision time

Are you thinking you would you like to get in touch and talk about this? OK, then contact me. Tell me about your website and what keywords you want to get on page one with. Do it now, I’m easy to talk to.